Every gin lover knows that botanicals make for the variety and creativity of gin. In their Rejuvenate drink, Purdey’s puts botanicals to equally excellent use, creating a complex and refreshing drink that will help you press reset on your day – whether or not you mix it with a measure of gin!
In a busy world, it can be hard to stay on track. But why bother with the nasty ingredients and synthetic flavours of standard energy drinks when you can get a gentle lift from the Purdey’s Rejuvenate in your June Gin of the Month box?
A sparkling blend of natural fruit juices, spring water and vitamins, the liquid in this can takes its complex flavour from three botanical ingredients: damiana, oak bark and Chinese ginseng.
“It’s all about the blend of botanicals,” says Sarah de la Mare, Senior Brand Manager of Purdey’s. In fact, these botanicals are part of why Purdey’s is an unexpectedly amazing mixer for gin. As Sarah explains, “The ginseng from Purdey’s mixed with the juniper in gin creates a unique, spicy flavour, while the damiana and oak bark combine with orris root, a botanical created from iris roots that’s very commonly used in gin, to create a very specific, delicate sweetness.”
Excellent mixed with gin, Purdey’s is also a fabulous drink on its own. Not only do the botanicals taste great, but, working together with vitamins, do a cracking job of giving your brain and body a gentle boost – but all without the odd concoctions and unnatural ingredients so often found in energy drinks.
Sarah says, “It doesn’t include all of the bad elements that other energy drinks contain, like taurine, high caffeine content or artificial flavourings. Instead, all Purdey’s energy is released by the vitamins C, B2, B3, B6 and B12.”
It’s the perfect amount of lift to get you through the hardest part of your day, be it getting out of bed on Monday morning or powering through the post-lunch slump, to help you achieve more than you thought possible.
It’s a message that resonates in a busy world – so much so, in fact, that Purdey’s has teamed up with Hollywood actor Idris Elba for a number of campaigns designed to inspire. In the latest, ‘Everything You Need Is Inside’, Idris encourages and inspires us to get out of our comfort zones (with a little help from the vitamins and botanicals in Purdey’s!).
As Idris says, “I’ve always been a strong believer that when you believe in yourself, you’re halfway there. Everything You Need Is Inside is about being good to yourself, supporting yourself inside and out”.
So, whether you enjoy your Purdey’s Rejuvenate as a mid-day boost or mixing up a botanical cocktail, get ready for a well-deserved lift!