Along with every Gin of the Month, we send our members a whole box of surprise goodies to complement their gin. In February, this included some gorgeous Fentimans Rose Lemonade, which matches perfectly with this month's hibiscus and rose petal-infused Edinburgh Valentine's Gin.
Fentimans got its start in 1905 when a recipe for a ginger beer was left to iron worker Thomas Fentiman in exchange for a loan. When the loan was never repaid, Thomas became the proprietor of the recipe and began delivering his brew via horse and carriage to the town folk of Cleckheaton in West Yorkshire. As its popularity grew, so did the company which continues to be “Faithful to the Originals.”
It does this, according to Tiffany McKirdy, Fentimans Operations Director, “by using only natural ingredients. The search for these natural ingredients is at the heart of our research and development programme and drives our innovation.”
The Rose Lemonade in out members' February Gin of the Month boxes, made with rose oil from the world famous Kazanlak Rose Valley in Bulgaria, is a perfect example of this combination of integrity and innovation. Tiffany explains: “What sparked the idea is that our owner, Eldon Robson, great-grandson of Fentimans’ founder Thomas Fentiman, came across bowls of rose petals while dining at the Cinnamon Club in London. The petals were actually condiments so we thought: if you can eat rose petals at dinner, surely we could make a refreshing drink with them.”
The current growing interest in craft gin and the accompanying desire for quality, artisanal accompaniments has led to buoyant sales for Fentimans, driven by an increasingly educated public that is developing a taste for unique alternatives to the usual carbonated soft drinks and mixers.
“One area where we have had substantial success with our range of botanically brewed mixers is in cocktails at quality bars and restaurants,” says Tiffany
Fentimans is currently in competition for the title of ‘National Public Champion’ in this year’s European Business Awards, which is open to the public vote until 26th February online at www.businessawardseurope.com.
Already named as one of the UK’s National Champions in the independently judged part of the competition, the company is now competing against all the other National Champions for the public vote. The winner of this will then go on to compete with National Public Champions from 32 different countries in the hope of becoming the overall European Public Champion.
Fentimans entry video can be viewed alongside the other entrants on the European Business Awards website.
Piero Alberici, Head of Export Sales at Fentimans says: “With just over seven weeks for people to vote online for their favourite company, we are hoping that the public will watch our video and vote for us. The public vote means a great deal as it is both our existing and potential customers and clients giving their approval to our success.”
Whatever the outcome of the competition, we already think Fentiman’s are onto a winning formula – and we’re sure once you try their Rose Lemonade with Edinburgh Valentine’s gin, you’ll agree!